The development of environment and its inclusion as a material issue leads us to assume a more prominent role in our areas of influence, opening channels of communication, participation and joint construction in order to be allies of our communities. We are developing this capacity under the leadership of the Vice-Presidency of Talent by incorporating social work professionals into the local teams. This has allowed us to strengthen our understanding of the environment, strengthen our identification of the needs and expectations of the communities surrounding our operations, and bring forward initiatives to capture opportunities and continue building relationships of trust with our neighbors and allies in line with the Corporate Relationship Protocol that is part of our Policy Guidelines.

We launched four social development programs that seek to enhance capacities through education in children, adolescents, families and other members of the communities, support the Association of Food Banks of Colombia - ABACO in Colombia or other organizations in the countries promoting food security, and contribute to the quality of the results of the COPEN evaluation for the Alliance for Child Nutrition. We are working hand in hand with various partners materializing our corporate philosophy of we are allies, achieving:

icono

1.841

people reached

icono

81

jobs generated and strengthened

icono

59

entrepreneurial ventures supported

icono

645

million pesos in income for the populations that we supported in bringing to life their entrepreneurial ventures enterprises

Social Development Programs

| T26 |

Grafico

Building a Future

icono

We seek to empower young people in vulnerable conditions in our three zones of influence in Colombia to build healthy and productive life projects through work sessions focused on education and employability, thus promoting social development through entrepreneurial growth.

icono

An investment of 448 million pesos was made for this initiative.

icono

Forty-six jobs were created as a result of the program and 532 million pesos were generated in income for program participants in the form of salaries.

icono

We made home visits to the young people involved, assessing their socioeconomic conditions and providing individualized psychosocial support.

foto

Entrepreneurial Families


We carried out training sessions for families in vulnerable situations in the sectors surrounding our area of influence, teaching and strengthening their work skills so that they can carry out activities that generate additional income for their homes.


42 million pesos invested in the training of participating families.


115 million pesos of income generated stemming from our support in the creation of new entrepreneurial ventures.


20 new jobs have been created thanks to these entrepreneurial initiatives and the development of skills that have facilitated job opportunities.We reached more than 500 people throughout the year through the development of multiple workshops in areas as diverse as dessert making, business idea development, handmade scented candle making, good manufacturing practices, customer service, digital marketing and Colombian cuisine.


We developed the eighth version of Sabor Bajero in Barranquilla, working alongside 50 families and with the participation of 38 midwives,, consolidating it as the most important gastronomic festival in the city.


Childhood with Wellness

icono

We seek to actively contribute to the construction of life projects that promote the growth and integral development of children and adolescents in vulnerable situations in the sectors near our operations through comprehensive approaches.

icono

Promoting values, skills and perspectives that allow them to successfully face challenges and contribute positively to the development of their communities, providing a hopeful horizon for the construction of their future.

icono

8.5 million pesos of social investment.

icono

304 children and adolescents positively impacted through comprehensive education, promotion of wellbeing and balanced nutrition programs.

icono

20 training seminars and workshops; we trained 9 mothers in nutritious bakery, promoting nutritional practices for children.

icono

In Mexico, we supported 18 children in vulnerable situations, 330 patrons at Comedor Santa María and 27 women at Asilo Nuestra Señora de Guadalupe with margarine for their preparations, and contributed with donations of 14 reflectors equipped with solar panels to illuminate internal roads in SOS Children's Villages, providing safety and comfort.

icono

We developed a workshop for teachers and directors of the Barrio Abajo Children's Home in Barranquilla, providing tools for working with children and adolescents in vulnerable situations with special educational conditions.

icono

In collaboration with Sodexo, we carried out a playful and educational day for children in which we taught them how to prepare fruit skewers, promoting good eating habits.

foto

Leadership and socio-environmental education - Mirachuelo


We carried out environmental education programs in order to raise awareness about waste management and utilization at the domestic and business levels. We focused our efforts in mitigating the environmental impact in the rural community of Mirachuelo, a territory close to the Doña Juana Landfill in Bogotá.


We worked with 218 employees and students, and planted a total of 426 native trees.


We allocated 35 million pesos for the development of the program.


35 million pesos of income were generated for participating families.


15 jobs and 1 entrepreneurial venture were created.


We supported 17 local entrepreneurial ventures during the celebration of a local Fair.


We received the "Augusto Ángel Maya Environmental Education Award" from the Bogotá District Environmental Secretariat for our focus on promoting responsible environmental practices.


Inclusion Program

icono

We believe in the creation and participation in inclusion programs as a tool towards organizational excellence so that each person can reach their maximum potential.

icono

In partnership with Wazu, we carried out diagnosis and follow-up of employees and their families. This program provides health services and medical follow-up, contributing to the well-being of our employees and promoting greater health and productivity in the workplace.

icono

We created a network with social leaders and activists to facilitate collaboration between them, social activists and us in order to identify and address local needs, promoting positive change and improving the quality of life in the communities.

icono

We partnered with Teleton as and its corporate volunteers, supporting programs and services for people with disabilities, strengthening the community ties and raising awareness on these issues.

foto

Business Social Impact Projects

icono

With our program "Dagusto Viajero", working alongside our technical experts, we shared the latest trends in pastry, bakery and window dressing with more than 520 chefs, bakers and pastry experts in the cities of Bogota, Cali, Medellin, Pereira, Bucaramanga, Barranquilla and Cucuta.

icono

Through the Pasteleritos initiative, we carried out activities with 70 children from our partners' families in Medellín and Cúcuta to invite them to dream as bakers.

Donations and Food Security

| T14 |

Grafico
icono

We believe in contributing to vulnerable communities through donations of our products, with the firm purpose of complementing and enhancing the nutrition and food of these populations.

icono

We contributed a total of COP $1,472,485,706 between cash and in-kind donations, delivering more than 58 thousand units of products to our partners, reaching 14 regions between Colombia, Mexico and Chile.

icono

Through our alliance with the Asociación de Bancos de Alimentos de Colombia - ABACO, we reached more than one million people in vulnerable situations in 15 different cities in Colombia with 82.6 tons of products valued at COP $863 million.

icono

In response to the flooding caused by heavy rains in central Chile, BredenMaster joined with various social organizations to provide assistance to those affected by donating 33,940 units of different products such as breads, muffins and donuts, which were delivered to the affected families. Learn more here.

Grafico

Health & Nutrition

| T2 |


icono

We eliminated TBHQ from all mass consumption oils in Team Foods and Team Caribe and from 73% of our Food Service oils portfolio.


icono

Launched the Brightfull brand in the United States, which offers a portfolio of powdered products with n B vitamins, Zinc, Omega 3 and prebiotic fiber.


icono

In 2023, we continue with our Cuida tu vida channel and blog, which offers nutritional products online and content on healthy habits with the aim of contributing to people's wellbeing.


icono

We partnered with the Universidad de Los Andes and the Centro Nacional de Consultoría, as they conducted the COPEN study (Colombian Study of Nutritional Profiles) which provides us with valuable information to explore ideas for innovation, provide clear and verifiable information to society and improve our product formulations.


icono

In alliance with ABACO, we made the information gathered in the 2018 study available to the community to complement the Child Nutrition Observatory and contribute to more informed decision-making for all.


icono

In relation to the definition of neutral products, we have established specific criteria that follow the recommendations of the Pan American Health Organization (PAHO) and the World Health Organization (WHO) which include: the absence of artificial antioxidants, a minimum level of trans fat content, the absence of harmful contaminants, a reduced sodium content and a low sugar content.


Comunidades

Download the complete chapter of

Communities

Download PDF